Services we provided:

Talent Acquisition
Product Engineering
Infrastructure Setup
Compliance & HR Operations

Challenge

Building an All-in-One CRM Platform for Global Agencies and Freelancers

Clnto set out to create something ambitious: a CRM platform that could manage the entire client lifecycle for SMEs — from lead capture to invoicing, email sequencing to contract signing.

Their goals were clear:

• Build a fully integrated CRM platform with 55+ product modules

• Enable time zone-based automation and real-time sync with Gmail and Outlook

• Ensure compliance for global operations, including calendar and email permissions

• Deploy a product-ready tech team fast — without wasting time on legal setup or infrastructure

Clnto had the vision and product leadership in place — but they needed a partner to help them move fast, stay compliant, and deliver at scale.

Client Testimonial

“We didn’t want to spend months setting up infrastructure or dealing with legalities. M91 helped us hire fast, stay compliant, and scale without friction. The engineers worked directly with us, and the results speak for themselves.”

— Yusuf, Founder, Clnto

Solution

01 |Offshore Team Setup in Record Time

14-member product team, ready to deliver in 6 weeks

M91 assembled a high-performance team of backend developers, frontend engineers, UI/UX designers, QA testers, and DevOps specialists — all handpicked to match Clnto’s tech stack and product roadmap.

Each team member was onboarded under M91’s compliance and HR framework, while daily delivery remained under Clnto’s leadership. Final interviews, sprint planning, and release cycles were fully client-driven.

02 | Product Engineering for a Complex, Modular CRM

55+ features. 3K+ integrations. All delivered as one platform.

Our engineers worked across Clnto’s core modules, including:

• Sales pipeline & lead tracking

• Email automation and reusable templates

• Dynamic document builder (contracts, proposals, invoices)

• Custom client portals

• Real-time calendar and mailbox sync (Google + Outlook)

• Time zone–aware workflow scheduling

From API integrations to dynamic field rendering, the platform was built to handle global use cases across currencies, languages, and business types.

03 | Infrastructure & Security Setup to Support Scale

Built for thousands of active users and complex data flows

M91 provisioned cloud infrastructure and CI/CD workflows to ensure:

• Scalable multi-tenant architecture

• Data-secure document and email handling

• Role-based access controls

• Seamless deployment from staging to production

As features were added, infra scaled with it — no bottlenecks, no overhauls.

04 | Compliance & Operational Readiness

No entity formation required. Zero legal overhead for the client.

M91 handled all legal employment, contracts, payroll, and ongoing compliance through our in-country frameworks — allowing Clnto to scale a global tech team without worrying about risk exposure.

From GDPR-compliant mailbox permissions to secure handling of financial workflows, we ensured every engineer operated in a compliant, audit-ready environment.

Roles Provided by M91:

• Frontend Developers (NuxtJS)

• Backend Developers (Laravel)

• UI/UX Designers

• QA Engineers

• DevOps Engineers

• Engineering Lead

Technologies Used:

• NuxtJS (Vue Framework)

• Laravel

• MySQL

• AWS

• Nylas API (Email + Calendar Sync)

• OAuth, Webhooks, REST APIs

Why It Worked

Full-Stack Ownership Under Client Direction: From day one, the team operated like an in-house squad — fully embedded, fully accountable.

Infra & Compliance, Handled: M91 took care of the foundation — so Clnto could focus on innovation.

Engineered for Real Use Cases: Time zones, currencies, sync workflows — not just features, but real product depth.

One Team, One Product: From design to delivery, everything moved in sync — no silos, no handoffs.