In this engaging session, the Momentum team, led by Yash Shah, dives into the critical analysis of SaaS landing pages, focusing on the importance of effective design and conversion strategies. The team roasts various landing pages, including MAZIC and MyMarky, providing actionable insights and practical strategies for improvement. They emphasize the significance of sticky navigation bars, clear CTAs, and the need for validation through testimonials and social proof. The discussion also highlights common pitfalls, such as embedding YouTube videos and neglecting user experience, while offering valuable takeaways for SaaS founders and marketers.
In this conversation, Yash Shah and the leadership team at Momentum 91 discuss essential financial metrics for SaaS firms, focusing on customer acquisition cost, churn, and lifetime value. They explore the importance of tracking growth metrics, understanding customer churn, and the nuances of fundraising. The discussion emphasizes the need for transparency with investors and the significance of common sense in business management. Founders are encouraged to prioritize customer acquisition and consider the balance between profitability and growth as they scale their companies.
In this conversation, the leadership team at Momentum 91 discusses the concept of Product-Led Growth (PLG) for SaaS products. They explore the differences between PLG and self-serve models, the transition from sales-led to product-led strategies, and the key metrics for measuring PLG success. The discussion also covers best practices for implementing PLG, including the importance of onboarding and user engagement. The session concludes with insights on the future of PLG and its implications for SaaS companies.
In this conversation, the co-founders of Momentum discuss the intricacies of setting up an outbound engine for SaaS companies. They emphasize the importance of understanding the Ideal Customer Profile (ICP) and how it informs list building and messaging strategies. The discussion covers effective cold calling techniques, the role of email and LinkedIn in outreach, and the necessity of personalization in communication. They also address how to iterate on feedback from negative responses and recommend tools for outbound marketing. The conversation concludes with insights on whether to build an in-house outbound team or work with an agency.
In this conversation, the Co-founders of Momentum91 discuss the creation and importance of scalable design systems for SaaS products. They delve into the fundamentals of design systems, the interplay between UI and UX, and the necessity of maintaining consistency and efficiency in design. The discussion also covers the significance of design systems during the MVP stage, how to create and maintain design components, and the evaluation and updating of design systems. Additionally, they provide resources for those looking to start their own design systems.
In this conversation, the co-founders of Momentum91 discuss various pricing strategies for SaaS products. They explore the evolution of SaaS, different pricing models, the importance of balancing value with pricing, and how to design an effective pricing page. The discussion also covers feature allocation across pricing plans, managing changes in pricing, and the debate between freemium and free trial models. The insights provided aim to help SaaS companies optimize their pricing strategies for better customer engagement and revenue generation.
M91 helps these Ambitious Firms Build Mission-Aligned Tech Teams.
