Roasting SaaS Landing Pages

Yash Shah (00:01.114)

And we are live and while we are live, also have Jay joining in what a just-in-time appearance. I clicked on the live button and you joined in and I accepted you and you joined in as well. A few people have also joined us and started watching the stream. So let's get started.

Hello and welcome to Momentum Office Hours. My name is Yash, and I'm joined by the leadership team at Momentum, Roshit, Jay, and Shane, to roast SaaS landing pages. Our goal is to provide you with actionable insights and practical strategies that you can apply to your own products. Throughout the session, we encourage you to ask and engage with us, and ask questions, and share your thoughts in the comments. This is a fantastic opportunity to learn from each other, gain new insights that can help drive your SaaS initiatives forward.

So let's get started. Jai, Shane, Koushik, how are we doing today? I already see Koushik is a little giddy. He's just like holding everything in up until now. Raring to go. Yeah.

No, don't start sharing. Set this up. Set this up. Why do you think we need to roast SaaS landing pages? What's the general trend, Koushik, that you've been seeing up until now? Why does this need to happen? Why are we gathered today? Because your entire marketing budget's purpose is to make sure that you make people land at the landing pages. And if you cannot

If the landing page is not done right and if it's not doing the job of converting the people, whoever has landed, then it basically puts the entire marketing efforts into waste. it's important for you to make sure that because if someone, let's say whenever you have, and we have very often, are seeing this thing across people that we deal with as well as the, especially in SaaS community and the SaaS product.

Yash Shah (02:14.146)

that is that very often simpler mistakes and small small things have been left out in their pages and the home pages. So to help you with higher conversions and to make sure you know the they know well about the product and get the value of the product this is important. So what could be a better way than taking the risk.

examples. Yeah, no for sure. So today just for people who think that Koushik is a very nice guy. today I'd forgotten that we have a live session today. It's just getting into the meetings and just working, know, sitting in my office, meeting with people, stuff like that. Koushik was smiling all day. So this is sort of

something that he's been looking forward to. So the first that you're picking up that we have from the community and by the way we posted about this on LinkedIn and a few of you shared your own SaaS links. I hope it was your own SaaS links that you shared in the comments and the first one is MAZIC. Is that correct? I'm not sure whether I am pronouncing this correctly but let's hope, let's call it MAGIC or MAZIC, whatever it is.

This came in through LinkedIn. So Koushik, over to you. What do you think about the landing page? Take us through. Yes, just a second. Let me share my screen.

Can you see my screen?

Yash Shah (03:54.74)

Not yet. I can, yes. Okay, let me put it up over here. Yeah. You can? Yes. Great. So first of all, thanks Mavic for voluntarily giving it to us such that, you know, we could go ahead with it and roast it. You sound genuinely happy. Yeah, I mean, I'm just trying to put a face, but yeah. So first things first is that let's go step by step is that when someone scrolls within the page, the

top navbar is not sticky. The whole purpose of your website is to make sure people reach out to the CTAs and if your navbar is not sticky and if I can't access my essential CTA that would lead for the conversion, then it is a problem. So it's important for you to keep your navbar sticky, which is not currently. So that is an issue over here in the design.

When we come to the hero section over here, we are seeing that, so a good hero section copy. overall in this roast, you will see that we will talk about design and the copy hand in hand, because when it comes to website projects, they both are as important as each other and they go together. So with respect to the copy over here, it says create pro level videos from raw screen recordings automatically. I think that sort of gives you a glimpse of what Mazik does.

It helps you to create quick product videos through the editor platform that they have. Now, one interesting point, what could make it this is nice. is they are trying to be obvious about what they do. But what could be better is your hero section copy. The first copy should always focus on the benefits of the product. Instead of this, you instead if it could have said something like

save hours of manual editing by simplifying your workflow. And then in your subheading, you are supposed to be talking about how your features would help them to achieve those benefits. Instead, we have it the other way around, where here we are talking about the benefit, like perfect to grow your audience, engage prospects, or educate customers and employees. So where I have no hint of the feature, how am I able to achieve it?

Yash Shah (06:17.218)

There's no hint about that. So if we could have followed the pattern that I just mentioned, that would have been much more easy for the audience to see what comes after what. That would be interesting. Then we have a clear CTA which says get started. They have mentioned below the CTA, create unlimited videos for free. What would be more interesting is, do I have to give any car details or is it?

Is my card details required, not required? Free trial is mentioned. So if you could have had two or three more pointers, even things like how quickly can I achieve something by using the platform, even if that would have been mentioned, that adds more value to the get started CTA thing. Next is that across the platform, you'll see a lot of this tab way of doing things, which we'll discuss further. We have a product video in the starting itself.

We could see, but we have a very long video. We have close to a three minute video of literally a product demo. Especially in hero sections in the initial stage of the website, instead of having a very detailed video, a simple GIF kind of animated video, which signifies the products, features and the benefits, or even something very simple like even a single dash

essential screen screenshot, with annotated text saying what is what and how does it help would also do. You might have seen it in websites like Basecamp where they just have a screenshot of the main board and they just add, they have given text signifying what each aspect of that particular thing could do. So that would be helpful, but a very long video like this is a big no. It's good to have videos, but not this long videos literally giving the entire demo.

I think the next thing that we... Sorry, Koushik, the other piece, I know I'm not roasting, but I should add a point is, please don't embed YouTube videos on your website homepage. You've done a lot of hard work to get people to your website, whether it's your homepage or product feature page or something like that. On this screen, you can see that there are three call to actions that take people away from your homepage to YouTube. So you can click on...

Yash Shah (08:38.946)

watch later or share or even on the top left or bottom right. So you'll just lose people and once people go to YouTube, then YouTube has its own way of keeping them engaged. And so they forget that they visited YouTube through you and then you just lost that visitor forever. So please use Vistia or Vimeo. Vistia is great. Your first video is free. So put in a Vistia, it will give you analytics as well. And more importantly, zero branding.

That's, that's always helpful. Jump. I want to jump in on that. Koushik. And yes, that's, that's an interesting point because I'm guilty of building my own website and putting a YouTube video on this. So other than diverting traffic from your own page to obviously YouTube, what is the underlying reason behind that then? So first is, is that it takes away the traffic, right? So which is, which is the, which is really big reason. The second reason is today you cannot autoplay YouTube videos. So

So the person has to click on the video for the video to auto play but Vimeo Vestia you can auto play without the sound. So as an example, when someone is scrolling through, they might not click on the button but if they see that the video is auto playing without the sound, they are much more likely to click on it and then listen to the video. So imagine if while I'm scrolling the video starts to play without the music, so without any sound and then I see that something's moving and then I'll click and I'll wait.

So your conversion rate of people watching the video increases. And third is that significantly more detailed analytics you get. So Koushik is saying that three minutes is too long, which is true for sure. But what is the ideal duration? Is something that you'll be able to see if you install Vista or Vimeo. They tell you how many people watched up until what amount of duration. And it will also tell you what did people jump or skip over.

Typically when we are watching this video over here, if it's a three minute video, what I'm going to do is I'm going to skip five seconds for the, like whenever something that I already know is going to be talked about in the video. So all of those analytics are also captured in Vistia and Vimeo, which YouTube also captures, but it doesn't show it. So these couple of things I would say. I think that's really important. That's really important to highlight because I think there's a lot of website owners or brand owners that are doing this exact mistake. I've seen it multiple times. Yeah. Wow.

Yash Shah (11:02.734)

All right. Interesting. And in fact, that's something every single video in this page. I was just waiting to scroll. Now here's the roast. Roast it. Basically, you have created a web page to take people to YouTube rather than make them stay here and get converted and use your... I see that there are at least five them.

What it essentially means is that there are more call to actions to YouTube than call to actions to sign up on the screen. Exactly. So this is a YouTube promotion. Yeah, for sure. What are you doing here, dude? What are you doing? That's a big, big issue. And actually, we'll come to the CTA problem, which we will discuss further. And you can see that after one and a half scroll or two scrolls, I still don't see any CTA that could

that says get started or anything and the fact that my top nav bar was never sticky in the first place I have zero CTA clicks so technically it's a document rather than a website now so that is a big problem that Magic needs to fix but from a section perspective if you think they have here showcased all the... Sorry Koushik I think Shane wanted to say something I know you are on a separate screen so you are not able to see Shane but please Shane go ahead.

Sorry, just a quick one. So when you say the tab at the top is sticky, do you mean so when it scrolls that you still see that at the top? Yes, yes. It should be basically when I scroll this top nav bar, it stays sticky on the top such that I could see it and I could access the get started button. Show Momentum website, I think we'll be able to showcase how that looks and works. I don't think you'll be able to show that. You'll have to change the screen. But that's okay. can. We'll come back to it. We'll back it.

We will see how a good website, a good one is done also. And that we'll be discussing that. So with respect to the section arrangement, they have showcased certain videos that they have created using the platform. And then they have these two sections that they have done, which has that before, after. So ideally, I think the purpose behind these three sections, at least these two sections, is that

Yash Shah (13:28.952)

they probably wanted to showcase what is the current way of how their users, potential users would do it and how Mazzik would help them to achieve it better. But what's happening is it being, it is placed after this particular section where that talks specifically about videos that are made using Mazzik. I think you need to, what Mazzik should do is reverse this, basically have these both sections, in fact, little better design also, because again, you have,

before, after videos, I would rather prefer a design where you could simply have a screenshot of the interface and I could have this vertical bar that I could just move. Just like a slider, right? So it's... And you could show how before it is done and after it is done. There is no need for two different videos. Again, like how Ash mentioned, you are literally taking people to YouTube twice.

So that is an issue. So first state about like you have, there is a few good things. For example, feeling hesitant while recording, that is a pain point that the current users are going through. And then you're saying how Mazzik would help you to solve it. But just if these were designed in that particular way, it would add much more better value and much more better thought. And then you showcase videos, all the set of videos that are done using Mazzik.

such that there is validation to what you just stated previously on the top. So in website design, it's always like this, right? And which brings another important point, let's start talking about validation. We don't see any sort of proof. We don't have any testimonial, any badges, or any teams or companies that have used Mazzik, who are currently using it. There is no trust building that is happening currently in this page.

which is again a big no because you are just stating things, you are not validating them in the scroll. So that is something that needs to be taken care of, Mazik. Kashi, I would like to ask a certain thing about it. So while I was just going through this home page, what happened is certain assets are going, I know that a scroll is there and automatic scrolling would happen, the horizontal one, but then

Yash Shah (15:49.518)

certain assets are just going off the grid on both left and right side. So it is again having some challenges. So I've seen in multiple websites, but they have always, you know, found out a way where they are trading this part point out. But even if you zoom out this one, then what it would look like is a lot of assets are just went outside. So in certain screens when we're opening up, it would be showing in the right way. Even when I was looking at it through a single one point zoom, it was just giving me some weird

UI from my side where I was not able to see that, this is a YouTube video which is being showcased. So can you comment on how this should be arranged well? Yeah. think one more point is that when you have a horizontal scroll, your right indicator, which is there currently, it is almost invisible. It is sort of merged with this YouTube's.

play button says that one cannot see this particular indicator that it is horizontal scroll. And the left side indicator is not showing up. So I don't know that it is a horizontal scroll. So until I come here and then I actually change it where I have to move my cursor horizontally instead of vertically, then I would know that there is a horizontal scroll over there. I think that's also, like Jay mentioned, making sure that your website is responsive.

Your landing page is responsive and compatible across devices and other really important thing that one needs to take care of. So what's the ideal pixel width for websites? Take 1280, that is the ideal. And it's better you design it while you're designing, you design it in the smallest width of your screen and the most width that is in the screen. 1280 is the ideal set.

Because if you could fit all the things that you are imagining and you thinking within the smallest size, in the larger size, the left and the right side padding, that is the white space is the only thing that is increasing, your website still stays intact over there in the center. So that's a better way to go about it. And any more roasting of magic and we will have to start charging them.

Yash Shah (18:09.486)

I am sure there are more things here but maybe we will have to jump to the next one or Jay you wanted to say something? Yeah, sorry but I cannot resist this one so I know it's Koushik is roasting but I could not stop so even though I was not convinced after two scrolls that I should sign up I still insisted myself that hey I want to sign up but then in that screen there is no CTO for signing up. CTO, exactly. I am in the mid-screen and I still don't see any link at all.

You have given me so many ways to to YouTube. What if they don't want you to sign up? What if they just want you to appreciate the webpage? They want you to go to YouTube. Yeah, maybe this is YouTube. YouTube trying to get some traffic. Yeah, apart from that, just make sure that after every one and a half scroll, you have the CTA button, even if you fix the sticky problem that we just spoke.

Make sure that after every one and a half scroll, you clearly mention the CTA. What is your primary CTA? What is your secondary CTA? In case if someone doesn't want to sign up, your secondary CTA should get them into a demo call with you, and you could showcase the product. So please do take care of those things, Mazik. And rest everything works.

Got it. Which one is the next one, Koushik? The next one is MyMarky, Marky AI, which would help you to create content from your business website link. You'll have to unshare and share again. Yeah, just as.

Yash Shah (19:57.23)

This is fun. Actually, feel I'm enjoying myself here. So this is a good excuse, right? So at least for Jay, Shane and I, it's a great excuse that Koushik's roasting, but then we are also roasting. Yeah. You always get to rip into people's hard work, right? Yeah. For sure. wow. Yes. you, Koushik. Yes.

So one good thing my marquee has done is made sure that this is sticky so I could always have access to my, so this is what I was talking about Shane, whenever I scroll it still stays in place. that was the thought. It says that I could always reach out to my CTAs. 30 days of content in five minutes. What, where, when? There's no context to any of this. So it is just, it says the benefit of it, but still not so obvious, not so clear with your content. Nice.

gradient background, but still could work out more with respect to how this hero section is there. Again, no testimonial, no badges, no validation of what the product has done or any teams or any companies that currently use the product, where there is no trust building that's happening in the hero section. People wouldn't spend too much time. Your hero section is really important. you building trust as soon as that second they land over there is

significantly important. So if you're not, then it's big, big mistake. Even with the subheading that's there, it's too small, too short. It doesn't give me any idea of how I'm going to achieve it. No glimpse of anything that's described about what features help me to achieve this 30 days of content in just five minutes. So that's missing. And then we have, this is interesting. I mean, I could just give you actually make me to give the website link.

take me into the product. That's a good way to get it. But like again, is it for free? Do I need to pay before? Is it card required, not required? How quickly can I get this content done and sort of start planning my entire content plan in my social media? So all these things could be mentioned in like a little glimpse of it would do a lot of good job. These guys have done the autoplay on mute, right?

Yash Shah (22:21.27)

Yeah. So people would pause here instead of having a play button with a thumbnail. Yes. There's something that's moving. people would pause. this, think they've done, they've done now. mean, it could look a little better, but they've done that. Yeah. Yeah. Let me, right. So as, somebody who is actually focusing on this right now, this exact problem I'm trying to solve is I've got six different platforms. I've got a ton of content, my podcast.

insights reports blogs everything and I my natural instinct when I when I've come to this page if you scroll up to the top is and I think this might be the thought process is 30 days of content five minutes boom and then I like for me my thought process alright let me put my website in now and see what is it gonna give me yeah right so that that is quite interesting right there but like obviously

So the text, example, why is it so important for that little bit of text to be larger or smaller or even removed? AI generated, tailor to your brand, example. It is neither completely descriptive nor less. It's just there. So that is the problem that exists. It's 30%, right? It's 30%. It's neither zero, it's not 100. Yeah. It's 30%. And so the other, so the challenge that typically happens with people who write copy and design websites is,

When companies do that themselves, they are the center of their own universe. And so they would say, okay, I have to show my blogs, have to show my badges, have to show my features, I have to show benefits, I have to show podcasts and webinars and all of these things I have to show. And then they forget that the person who's visiting, they are the center of their own universe. And so when we creating a webpage, we've got to reach their center and each and every like the title, subtitle, graphic, whatever it is that we put.

They are just there to answer the question that they have at that moment, when they are on that part of the web page. And so, when I'm on the first scroll of a website, I want to know, okay, what's the benefit? What do I have to give against the benefit? And are other people getting this benefit as well? Am I the one who's not claiming this or something like that? So these are the top two or three questions that they have on the first scroll.

Yash Shah (24:43.31)

And this is what you want to answer through trust reading, like through testimonials, social proof and stuff like that, through a really catchy headline. think they've done a good job of putting, because it almost gets you curious enough that I want to put in my website and I want to see what comes out next. They've done a good job with that for sure. Yeah. So another thing is they have mentioned all 50K businesses use it. It would be great if you could show at least five or 10 of them over here. So that would be interesting too, instead of just stating it.

And another important thing is whenever you have a platform that makes a claim like this, it would be very nice if they could show how do they do it in few steps. How it works section would be a very important, very interesting section to have in this page, immediately after my hero section, that is after this particular video section. A simple how it works section in three or four steps, how am I able to achieve my 30 days of content in five minutes? So what are the steps involved in it? So that would be very...

very much of an added value. then you can have your entire description of your features that you're talking about. You have Learn More as your CTA. You could have a primary and a secondary CTA combination. I understand that the Learn More takes you to the feature pages that is there. But it could still do the job. I think it's still important to have the get for free. Even though it is still there, it's important to have it over here.

Because sometimes, even though it's sticky, when I'm focusing reading here, after the read, and let's say if it aligns with what I want as a benefit, and if I see the right call to action button right over there, then I would just click over there and I would be inside the product. So that's important to have it. And this is one piece that I really, really hate, which is where the business gives its own example.

So here, Maquis is giving their own example in the graphics as to how a social media post for Maquis would look like generated by my Maquis. And so this is super wrong, right? So I want to see how it does for Red Bull. I want to see how it does for Coca Cola because Red Bull is a brand I know. I know Red Bull's customer. And so I'd be able to understand what capabilities does my Maquis have. For me to make sense of the graphic that they have on the right over here on the screen.

Yash Shah (27:08.076)

I need to know that my marquee is for businesses who want to post on social media and this is how it would be for them. So this is again very very sort of brand centric, so like my business centric. So do it always with like a global brand that everyone knows, everyone understands who their customers are and everyone knows the brand and then how your product would work for them. So this is equivalent to like a cold, you know, let's say as an example, like an outbound agency, you know, putting copy of an email saying,

Are you looking for more leads? This could be an email that you write to your prospects, which is okay. But that's not what I want to see. I want to see how you do it for some other brand that I already know. So put a copy that you would write for ClickUp. Because I know the brand, know their customer, I know all of that. And so what copy would you write for them as an example, as an out known. So that's another piece that I wanted to add. Yeah, sure.

And we have a similar thought process, I similar point that we just mentioned for with respect to the CTEs. And second thing is one more interesting section that could add more value in this page is that, which we saw in Mazik to an extent they were trying, which would also apply for Maquis is also that. Show what is the current way of your user is trying to do this particular task and how painful it is and how your product is trying to solve.

Because if you could crack that aspect in a section and design well, then it is a very good communication that you're trying to make with respect to your landing page to the right ICP, which is a very important factor. Problem consequence solution. Exactly. addressing the right ICP within your landing page is also important because if the wrong ICP, if it attracts the wrong ICP set,

then it eventually creates a much bigger problem within your product. create sections that addresses your ideal customer directly. You are literally talking to that particular person. So you're not just choosing, you're also filtering out through your landing pages. Keep that in mind while designing. And then the next section that we have is how do we build you to scale, which is sort of like a benefit section, which is fine. Again, CTAs just

Yash Shah (29:33.262)

You could have a single CTA right over here that would have done the job still instead of having multiple ones. I would actually flip the title and subtitle in that section, right? So I make a promise saying rock your online presence instead of B2HP scale and B2HP scale I would put it in smaller font, right? So, yeah. I think this is something that we seen consistently across a lot of platforms is that your title should talk about benefits, your subtitle should talk about features that help you to achieve that benefit.

So just keep that in mind while creating this. You have a testimonial section with some metrics, which is great. But the point is that it took me almost three to four scrolls to reach here. So if this was reflected right over in my hero section, that would have been amazing. This is exactly what I was talking about, trustworthiness and adding more value to the claim that you're making. I could literally break this into two sections and I would have just.

spread it across every one and a half scroll with the CTA section. So you would have, you're making a claim, there would have been a section that is validating the claim and then there's a CTA that I could take action upon. So that would have been a better design arrangement of the section. And then we have the pricing over here and the FAQs, which is nice. I think this is a point that I missed out in Magic is that there was no FAQ section because

Usually when users reach to the bottom of their page, they will have doubts. They will have questions. If someone is staying till the end, that means that that person actually has the intent. So intent comes with few questions, which they might particularly have. So it's good to have an FAQ section, which they didn't have in the previous example. It's good that Marky has it now in this. So these are a few points. You have a CTA section over here. It would have been nicer.

After every three scrolls, I had a CTA section in between just as a section divider from the previous one to the one below, which would help to convert better. So that is the whole point of the CTA sections. Just a simple CTA section that you have here, just a version of it on the top. So that is mostly with marquee. Yeah. And so before we move to the third one, just one piece that I would, you know, if it

Yash Shah (31:53.55)

Like if you just write it down, like whoever's watching this and creating SaaS, just write this down. Every scroll, you lose 20 % of the visitors. So, which essentially means that if your testimonial and social proof is on the fifth scroll or the fourth scroll, it's on the fourth scroll over here, it means that 30 to 40, only 30 to 40 % of the visitors have actually reached here. Seven out of 10 visitors didn't even see this information.

So this information needs to be broken down and a small part of this has to be on the first scroll. So I mean 710 people didn't see this. it is inexcusable with these numbers. So 200,000 posts, 12,000 channels, 8 hours saved per week. These are great numbers. should have this effort. So 20 % visitors move out for each scroll. And so this

write this down and make sure that you have the most important information up front. What's the third one, Koushik? The third one that we have is how well you should do it. So for a good example, we have ClickUp with us. So let's see it just a second. are we roasting ClickUp or is ClickUp really good? Yeah, mean, good, but we will do that too. So I'll just change this to maybe roast.

Maybe roasting clickups, maybe. Yeah. Which is an aspect we'll discuss after the clickup roast also. Okay, coming to clickup. One good thing, so sticky on the top. Second thing is they... You'll have to, Koushik, you'll have to unshare and share again. It's on a different tab. sorry. No worries.

Yash Shah (33:47.854)

Do you see it now?

Yeah. Yes. Great. So two interesting things that ClickUp has done. is they have the navbar fixed. And one more thing is they even talk about the value that they are providing within next to their logo in the navbar itself. They're so focused about making sure that the value is reached out to the customer that they are trying to target. So that is nice. And then they have everything app for work.

Now with chat power, so you see what we were making a statement previously, right? You're talking about the benefit and then how chat powered by AI and other aspects, which are features, help you to achieve that. So that is what we were trying to make a point of. Your subheading features, benefits that user would get it. Very clear, bold, big gradient CTA. Like you cannot miss out on the CTA, come on. So it's right over there on your face.

And then there's another thing that we were trying to make a point of, free forever. So you'll see a lot of platforms do have mention free, but it's also important to mention no credit card, which gives much more clarity to the user. And then this is a very well done product showcase section. In the previous case in Magix, we have seen that it's an entire video. That's where we were trying to make a point that it could be just a screenshot and you could have just

categorized and showcase what things would do. That's exactly what ClickUp has done. So you have, when I keep toggling around, I could see different modules within the platform and how does the product look like and work like. So it is not a video, it's not taking any load in the hero section, but it's doing the job right. And you could see that on my right-hand side bottom, there is a book a meeting chat bot that is like a fixed element over here.

Yash Shah (35:45.314)

which closes, but the fact that in case if I don't sign up, I could still book a meeting with them and get to know about the product. Then trusted by three million plus teams, who are those teams? So this is another point that we mentioned previously. Building trust is a significantly important aspect of your website and they have done it well here. So showcase who are all the teams that are using. If you don't have at initial phase a lot of companies that are using, showcase at least the people.

who have used the product, what do they say about it? So you could bring up your testimonial section, a few elements of your testimonial section over here. Or if you don't have that, if you have some badges that you've got from different places that you could showcase, or you could even showcase metrics. Show something that could validate what you stated in your copy or even in your product showcase on the top.

save time and get more done. So you could always, one, you will always see that all the copy is in the pattern that we just discussed previously. Instead of having a very long section of feature, which Yash just mentioned that, instead of having, if you get a chance to reduce the unnecessary scroll by creating a design in such a way that it is something that I could click up on and I could see the details, that would be amazing.

That's exactly why you would see now a creation of lot of bento grid systems, bento grid section in the designs of lot of products because bento grid very concisely would put in all the elements together within one place which otherwise would have been a longer scroll. So this is also the option to click and see it also a good way to see it. And then a CTA section over here.

which we just discussed in between breaker section but a good CK section as a design element would also help. Then I'm having these testimonials over here which is mostly video testimonials but they are sort of in an autoplay when I click on it. It gives you the whole word of I mean the text of what they... It's people right and people who are saying things so that's always helpful. That's always helpful and then again

Yash Shah (38:02.058)

This is another aspect for the previous ones also is that how across different teams or industries or for different use cases your product is helpful. Having a section mentioning how it would provide value to a specific industry or a specific section would be very helpful. Would directly target like I mentioned previously target the right ICP with your sections and the design of it such that

If I'm a marketing team and if I need the product, how this product would be helpful for me and my team? That is a much more detailed and a better way to communicate your product. That is that and then we have everything your team is looking for the entire features in the benefit section in Bento Grid, which I just was talking. Where is the Roast Cauchy? The Roast is basically even click up doesn't tell about how quickly, how does it work? So any website that you're trying to design.

should basically save all the section arrangements should be in this order. What is it? How does it work? What are the benefits it's offering me? And how do I access it? In this, ClickUp missed on one important thing. That is, how does it work? So I'm still, there's a lot of benefits that is given, but could you give me in simple steps of four or five step, how can I set up something in my ClickUp? That would be great. And that section is missing. And if.

If people weren't using ClickUp, how are they currently managing their teams? And what are the hazards that they are facing? And how does ClickUp solve that? There is no section that is currently putting up a statement or putting up a design in such a way. So that is, again, a problem. If you go to Basecamp or any other similar platform which are trying to do what, similar to what ClickUp is trying to do,

they have a section which talks about it, how hassle it is for project management and team management. So that is not addressed over here in ClickUp. So that is two things that ClickUp has missed out on. also ClickUp also doesn't have a CTA after every one and a half or two scrolls. They still have the top CTA. They have it in the top section, yeah. But I might forget this, irrespective of how good gradient you give.

Yash Shah (40:17.646)

So it's important for you to still give that one link of a CTA that would help me after every one and a half scroll, throw the CTA over there and make it very as obvious as possible for your user. So that's with respect to it. It's a very simple page. Most of it rightly done except for the few factors that we just mentioned. It would be really amazing if I click on it. Yes, so that's the three set of

We would love to roast more, to be honest. So that would be a great session for us. We would go all day with this. But very quickly, a few website landing pages that we got an opportunity to roast them. So yeah, that's mostly the thing. Awesome. I think this is good. Thoughts? Shane? No, I mean, it has been really interesting. What I think is maybe,

I mean, there's a lot of value for SAS founders from the same as well, right? So maybe we can roll out a free resource next week or so with respect to the checklist on what your landing page should be. That would be helpful, is what I'm thinking on. Yeah, and still, there are significant aspects from a complete metric point of view that we haven't completely discussed here yet. We are not talking about the time they have spent in the page, the bounce rate, the heat maps.

That's where it gets much more detailed. So we haven't got into those yet, purely due to time constraints. yeah, that's why I told we could go all day long. yes, constraints is something which we could share as a resource to them. Awesome. I think this is really good. So it's super fun to do as well. also myself couldn't resist. it was a great session.

That's sort of it for today. And I hope this was valuable for Mazik, MyMarky, and for anyone who's watching. you're in the business of creating landing pages or if you have a SaaS product for which you have already created and are looking for improving your conversion rates, then here are some of the tips. And before going, I do my duty or rather follow an order that my marketing team has given me.

Yash Shah (42:37.906)

which is I will have to ask you all to subscribe or follow wherever it is that you are looking at this or watching this. If you don't subscribe or if you don't follow us, I might make another amazing video that you will miss. So if you don't want to miss out on that, then please hit follow or subscribe. And let us know your questions in the comments. Koushik, Jay, Shane and I will be available to answer those as well.

And if you have a lot of questions which are not appropriate for comments, then you can go to Momentum's website and book a call. I'm happy to get on a one-on-one call with you and help you out with your SAS landing pages as well. Hope this has been valuable. Until next time.

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