Specsmakers: Expanding Engineering Capacity to Power Omnichannel Retail Growth

Services we provided:

• Talent Acquisition
• Product Engineering
• Infrastructure Setup

Challenge

Scaling Up Tech Delivery Without Scaling Up Internal Overhead

Specsmakers had an ambitious roadmap — blending 250+ stores with a new e-commerce experience, mobile engagement, and real-time inventory sync. Their in-house tech team had laid the foundation, but capacity was stretched.

They needed to:

• Rapidly scale engineering bandwidth to meet roadmap deadlines

• Build a full-stack team without long hiring cycles

• Accelerate digital platform development across web and mobile

• Reduce delivery friction without diluting internal ownership

Hiring locally was slow and expensive — and building an offshore setup from scratch wasn’t feasible.

Client Testimonial

“Scaling our team without losing momentum was crucial. M91 helped us do that smoothly, and their engineers integrated into our systems effortlessly.”  

— Tech Head, Specsmakers

Solution

01 Team Extension, Built to Fit Their Culture

Not a new team — an extension of theirs

M91 didn’t just build a parallel unit. We helped Specsmakers extend their existing tech team by adding dedicated engineers, designers, and testers who plugged into their internal processes and delivery culture.

Our engineers work day-to-day under Specsmakers’ own tech head — attending stand-ups, participating in sprint reviews, and contributing directly to releases.

It wasn’t outsourcing. It was scaling up, seamlessly.

02 Digital Platform & Mobile Experience Rebuild

Built to unify online and offline journeys

With the new team onboarded, Specsmakers accelerated work across:

• A new e-commerce platform with modern UI/UX

• Inventory logic to sync stock across 250+ retail locations and online

• Mobile app redesign with features like store locator, order tracking, and customer support chat

• Payment and checkout enhancements to reduce friction and cart drop-offs

All systems were engineered to scale with Specsmakers’ retail footprint — not just serve as a stopgap.

03 Infrastructure to Keep Engineers Productive

No waiting. No blockers. Just shipping.

M91 handled all workspace provisioning, tooling access, and VPN-secured onboarding — so that Specsmakers didn’t have to.

Every engineer was equipped to start contributing within days — with environments, repositories, and communication workflows fully aligned to the client’s internal systems.

No lag. No back-and-forth. Just delivery.

Positions Hired:

• Frontend Developers

• Backend Developers

• UI/UX Designers

• Mobile App Developers

• QA Engineers

Technologies Used:

• ReactJS, NodeJS

• Flutter (Mobile)

• PostgreSQL

• REST APIs

• AWS

• Custom Inventory Sync Systems

Key Results and Long-Term Wins

15 Engineers Embedded in the Core Team
M91 engineers now work directly with Specsmakers’ in-house tech team — managed by their leadership.

70% Growth in Online Sales
New UX, faster performance, and seamless O2O integration led to measurable impact post-launch.

~55% Cost Savings
Hiring offshore through M91 delivered significant efficiency — without compromising control or quality.

Platform Built in <8 Months
The entire web and mobile platform was rebuilt and launched in less than 8 months.

Designed to Scale Further
With the team structure in place, Specsmakers is now positioned to scale across categories, regions, and channels.

Why It Worked

Team Extension, Not Staff Aug: Engineers joined the internal team — not just a vendor pod.

Client-Run, M91-Supported: We hired, onboarded, and enabled. The client led delivery.

Built for Retail Complexity: Inventory logic, O2O UX, and platform architecture tailored to retail realities.

Fast Onboarding, Long-Term Fit: Engineers started fast — and stayed embedded.

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