About the Company

ContextMinds is an AI-powered visual thinking tool that combines mind mapping with content research. Built by a team of PhD researchers in the Czech Republic, the tool is used by writers, educators, and knowledge workers to organize thoughts, generate SEO-rich content, and turn abstract ideas into structured outputs.

With growing user traction and a clear product vision, the founders needed a stronger engineering and design backbone to scale.

The Challenge

The core product had promise, but early UX issues led to user drop-offs.

The internal team was stretched thin — and hiring locally was slow.

They wanted to tap Indian design and development talent, but didn’t have the infrastructure or bandwidth to manage an offshore team on their own.

How M91 Helped

We set up a remote team pod in India, integrated fully into ContextMinds’ workflow — and focused on tightening the user experience.

Talent

Built a pod of product designers and frontend engineers who worked directly with the founders to reimagine the user journey.

Technology

‍Reworked critical UI modules — including the editor, AI suggestion panel, and left-right layout — to improve adoption and usability.

Infrastructure

Engineers operated from M91’s delivery centre in India, with secure systems, on-ground support, and zero admin load for the client.

The Outcome

What started as a cluttered tool with big potential became a focused, intuitive product with a growing fan base. M91’s India pod helped ContextMinds deliver a cleaner UX, faster roadmap velocity, and higher user retention — without adding internal hiring pressure.