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10 SaaS Marketing Metrics And KPIs For Growing Your Business
SaaS metrics and SaaS Key Performance Indicators (KPIs) serve distinct purposes in evaluating the performance of a Software as a Service business. SaaS metrics generally encompass a broad range of quantitative measurements, including revenue, customer acquisition cost, and churn rate, providing a comprehensive view of business operations. On the other hand, SaaS KPIs are specific, strategic indicators that directly align with the company's key objectives and goals, such as customer lifetime value or Monthly Recurring Revenue (MRR).