Phi Designs: Building a Custom ERP Backbone for a Fast-Growing Design Firm

The Challenge

‍Phi Designs is an award-winning architecture and interior design firm known for delivering premium commercial spaces. But as they scaled, internal operations became bottlenecks. Project workflows, vendor coordination, and financial tracking were being managed manually — causing delays, inefficiencies, and visibility gaps.

They needed a custom ERP system to match their unique process, not an off-the-shelf tool. But building it required tech talent, infrastructure, and continuity — without diverting their core team.

How M91 Helped

‍We stepped in s Phi Designs’ offshore development partner — setting up a compact, full-service ODC (Offshore Development Centre) tailored to their needs.

Talent

• Hired a focused 3-member tech team — full stack, UI, and QA

• Prioritized candidates with an eye for UI, workflows, and design-centric systems

Technology

• Supported the development of their internal ERP — starting from scratch

• Ensured feature delivery across project tracking, procurement, finance, and HR modules

• Continued maintenance and updates as processes evolved

Infrastructure

• Provided plug-and-play co-working setup with secured internet, systems, and admin support

• Enabled hybrid work to support agile sprints and flexibility

Compliance

• Handled contracts, payouts, and team documentation within our India-based ODC model

• Ensured Phi Designs had full visibility and zero operational friction

What They Said

“We had a clear vision, but no tech muscle. M91 built us a team that delivered fast — and kept improving our ERP every quarter.”

The Solution

A custom-built ERP system that now powers Phi Designs’ internal workflows — from project planning and vendor engagement to billing and reporting.
The system continues to evolve with new modules — managed by the same M91 team.

Positions Hired

• Full Stack Developer

• UI Developer

• QA Engineer

Key Results & Long-Term Wins

• Shifted from spreadsheets to structured systems

• Dedicated team delivering regular feature rollouts

• Zero disruption to core business functions

Why It Worked

• Team aligned with Phi’s working style and design sensibilities

• ODC setup gave full control without overhead

• M91 took care of hiring, tech delivery, infra, and team continuity