DevX: Scaling innovation with the right product engineering team

Challenge

‍ As DevX expanded their footprint, their digital needs scaled too — from lead funnels to internal admin tools and a better tenant experience. But their internal team was stretched thin.
They faced three core challenges:

• No in-house bandwidth to scale tech hiring

• Needed engineers who could work like a product team, not external contractors

• No legal setup or compliance framework in place to hire in a new region

They needed a partner who could handle hiring, onboarding, and compliance — without slowing down their roadmap.

Talent

We worked closely with DevX’s leadership to define key roles across frontend, backend, QA, and support. M91 handled sourcing, screening, and onboarding within 3 weeks — ensuring all hires matched DevX’s pace, product mindset, and culture.

Technology

The engineers didn’t work like an outsourced team. They became part of DevX’s product squad, collaborating directly with their in-house team. We ensured alignment on architecture, workflows, and sprint practices from Day 1.

Compliance

M91 took full ownership of compliance, contracts, and payroll — giving DevX a fully legal, low-risk way to operate their tech team without setting up a local entity.

What they said

“We needed a tech team that could understand the nuances of our business and move fast. M91 helped us find the right people and made the entire setup feel frictionless.”

Solution

M91 built a lean but capable engineering team for DevX, fully integrated with their internal roadmap. Engineers worked on improving their lead acquisition system, building an internal dashboard, and enhancing their mobile user experience. DevX maintained full visibility and control — without needing to manage local operations.

Positions Hired

• Frontend Engineer (React)

• Backend Developer (Node.js)

• QA Engineer

• Product Analyst

• UI Developer

• Support Engineer

Key Results & Long-Term Wins

• Scaled from 2 to 8 engineers in under 90 days

• Doubled feature release velocity

• Retained 100% of hires beyond 12 months

• No legal or compliance overhead for DevX

Why It Worked

M91 didn’t just help DevX hire — we built a fully embedded team. Engineers were hired with product thinking in mind, compliance was sorted from Day 1, and DevX never had to worry about local complexities. Just the speed and quality they needed to keep growing.