Brands.live — Scaling India's Top DIY Design Platform with an Agile Tech Team

Services we provided:

• Talent Acquisition

• Infrastructure Support

• Technology Enablement

Challenge

A Fast-Growing Creative Tech Product Needing Engineering at Scale

Brands.live — a Canva-style design platform built for India’s 63M+ SMBs — was scaling rapidly. With 100k+ paid subscribers and over 8M businesses onboard, their need to ship fast, scale backend logic, and deliver a world-class user experience had grown exponentially.

But they ran into 3 core challenges:

• Engineering Gaps: Their in-house team was stretched — and they needed high-quality frontend and backend engineers fast

• Infrastructure Pressure: With growing traffic, they needed reliable dev environments and testing infra to support scaling workflows

• UX-Led Revamp: They were redesigning both the product and marketing website — and needed UI/UX bandwidth without slowing roadmap delivery

They weren’t looking for a vendor. They needed a long-term extension of their tech team — embedded, aligned, and ready to build.

Solution

01 | Setting Up the Extended Tech Team

Fast, skilled hiring — with zero compromises

Brands.live partnered with M91 to build a dedicated India-based product squad. We recruited full-stack engineers, UI/UX designers, and QA specialists — carefully vetted for design-centric product experience and frontend-heavy problem-solving.

The team worked directly with Brands.live’s internal leadership — contributing to:

• Website revamp across 25+ marketing and product pages

• Redesign of the template browsing and editing interface

• Frontend infrastructure for Nav AI and industry-specific configurations

• Optimized design workflows for faster release cycles

All team members were onboarded within 6 weeks, and operated from our managed workspaces with full IT and infra support.

02 | Infrastructure & Tech That Supports Creativity

Design-rich product. Scalable setup. No hassle.

We ensured Brands.live’s extended team didn’t just have the talent — they had the tools and environment to build with speed.

• Workspace setup with high-performance machines, design tools, and design system access

• On-demand infra support for QA, staging, and frontend integration

• Streamlined sprint planning aligned to the in-house product calendar

The result? A design team that could keep up with rapid iteration, high user expectations, and massive content volume — all while maintaining consistency across devices and platforms.

Key Results & Long-Term Wins

High-Velocity UI Delivery

Brands.live launched its redesigned product experience and website with 10× faster iteration cycles — without burning out internal teams.

Flexible Infra, Zero Bottlenecks

Every engineer got a dev-ready setup with infra support from Day 1 — no coordination chaos, no blockers.

Seamless Team Fit

Our team reported directly into Brands.live's design and product heads, functioning as an integrated squad — not a siloed extension.

Why It Worked

• Design-First Talent Match: We hired frontend and UX engineers specifically suited for a product where visuals matter most

• Production-Ready Infra: From tools to QA workflows — everything was plug-and-play

• Embedded Team Model: Fully integrated into the Brands.live roadmap and process